Finding this article in the Daily Mail reminded me how we can influence our cravings particularly if trying to avoid sweet and starchy foods whilst trying to loose weight. We can do so by the use of essential oils and how they can influence the Hypothalamus. See below the Daily Mail article.
Are urges to eat unhealthy food purely down to greed? We ask experts...
It  is the question that has foxed dieters and scientists alike: Why do we  crave sugary snacks or fat-laden junk foods and not more healthy options  such as, say, an apple? 
Some  claim to have 'a sweet tooth', or 'a salt tooth'. And many believe  cravings are the body's way of telling them what they need. But how true  is that really? 
 
 
Cravings are an overwhelming sensation of desire  for a certain food. There are a number of chemicals in the brain that  are associated with this
THE EVOLUTION OF CRAVING
Experts  believe that cravings occur for a variety of reasons. They attribute  them to evolution, psychological factors such as stress and unhappiness,  and  -  sometimes  -  a genuine need for certain foods. 
'It's  crucial to remember that a food craving is not simply hunger,' says  Professor Andrew Hill, Head of the Academic Unit of Psychiatry and  Behavioural Sciences at Leeds University. 
Hunger is the  body's way of making sure it is provided with energy, in the form of  nutrients from food. When the stomach is empty, it releases the hormone  ghrelin, which communicates with the brain's command centre, the  hypothalamus. This creates the feeling of hunger and is how we know when  to eat. 
Satiation is signalled by the release of the  hormones leptin by fat cells, and insulin by the pancreas, in response  to increased blood sugar. 
Cravings, however, are much more complex. 
'Those  who are starving will eat literally anything  -  even foods they do not  enjoy  -  to stay alive,' says psychologist Dr Leigh Gibson, Reader in  Biopsychology at Roehampton University.
'Cravings, on the other  hand, are an overwhelming sensation of desire for a certain food. There  are a number of chemicals in the brain that are associated with this. 
'First,  there is dopamine, a brain chemical that is involved in learning and  concentration. When we see or experience something new, dopamine is  released in the brain. 
'This works in tandem with other brain  chemicals called opioids, which give us feelings of enjoyment and  pleasure. The combination of these two factors mean that the brain  associates certain activities with pleasure, and it teaches us to do  them again and again. 
'From an evolutionary point of view,  junk food cravings are linked to prehistoric times when the brain's  opioids and dopamine reacted to the benefit of high-calorie food as a  survival mechanism. 
'We are programmed to enjoy eating fatty and sugary substances, and our brains tell us to seek them out. 
'Today,  we still have the same chemical reactions to these so-called  hyper-palatable foods, causing an unignorable desire  -  despite there  being less of a nutritional need for them.'
 
 
Experts attribute cravings to evolution,  psychological factors such as stress and unhappiness, and - sometimes - a  genuine need for certain foods
HOW MOOD PLAYS A ROLE
Another factor in desire for sugary or fatty foods is stress.
'The body produces a hormone called cortisol in response to stress,' explains Dr Gibson.
'Its primary functions are to increase sugar in the blood to be used up  as energy by the body's cells, suppress the immune system and aid in  fat, protein and carbohydrate metabolism. It also blocks the release of  leptin and insulin, increasing hunger. 
'This is why studies  have shown that when we're stressed, we're more likely drawn towards  high-energy foods, such as cakes and sweets. Stress in response to  danger used to mean energy was burned up. Stress down to today's  lifestyle may have the same effect, though these days we are less likely  to actually burn off the calories.' 
Then there are the psychological components to cravings. 
'Mood is unquestionably a potent context  -  especially negative mood,' says Prof Hill. 
'We  crave reward foods. The pattern for this is partially set in childhood  when parents give us sweet food to show love or reward.' 
Anna Raymond, of the British Dietetic Association, agrees. 
'Cravings  are a psychological need for high-fat and high-sugar foods which taste  pleasant  -  but which should, of course, form only a small part of our  daily intake.' 
Dr Gibson points out that sweet food can  actively alleviate pain by releasing opioids, thus excusing us for  giving sweets to a hurt child. Researchers at the University of Michigan  found that chocolate causes the brain to release these  euphoria-inducing chemicals. 
Unsurprisingly, more than 50 per  cent of reported cravings are for chocolate and most others are for  highly palatable foods such as sweets or biscuits.
'Chocolate  melts at body temperature which gives a pleasant sensation, and fat and  sugar further increase the sensory appeal,' says Prof Hill. 
Gender  can influence the nature of cravings. According to Prof Hill, studies  show that women predominantly crave sweet, fatty and energy-dense food  and men have more savoury cravings, although it is not yet understood  why. 
SOME CRAVINGS REALLY SHOULDN'T BE IGNORED
Sometimes cravings may point to a deficiency in the body. Dr Gibson conducted an experiment in 1995 to test this theory. 
His  team gave a group of volunteers a low-protein breakfast followed by a  high-protein lunch. The following day they were given a low-protein  breakfast and a low protein lunch. Each meal was given in a variety of  flavours. 
On the third day they were given a choice.  Regardless of flavour, all participants chose the high-protein option.  This proves that if we need a nutrient  -  such as protein  -  we'll  automatically choose it. 
'We know that animals seek out food when they have nutritional needs  -  such as iron, vitamins or sodium. 
Why should we be any different?' says Dr Gibson. ' Cravings for healthy food are more likely to be down to bodily needs.' 
(One of my daughters used to love boiled eggs and would eat the egg shells as well I guess she must have had a need for calcium)
WHAT YOUR CRAVINGS ARE TRYING TO TELL YOU...
CHOCOLATE AND SWEETS' Cravings  for these are usually down to a psychological desire for a food that  makes you feel better and gives a short-term ''fix''. Dark chocolate  contains magnesium, antioxidants and iron  -  so there is unquestionably  some nutritional benefit,' says nutritionist Zoe Harcombe. 
PIZZA, PASTA, CRIPS' It  may be an example of wheat intolerance in the case of pizza and pasta   -  ironically if we're intolerant of things we crave them,' suggests  Harcombe.
'One theory is that if we don't digest or absorb foods  properly, we desire them more as the body isn't getting what it needs  from the food. For instance, diabetics can't regulate their blood sugar,  leading to low energy levels. But if the condition is uncontrolled they  crave sugary foods, as the body believes it isn't getting enough.'
FISH Should you crave salmon, it could be a need for Omega3 fats.
'Some new evidence suggests that taste receptors respond to certain fatty acids,' says Dr Gibson. 
'Maybe  our system is aware of their presence. Tuna could be a need for salt   -  especially in a low-fat dieter who eats lots of fruit and vegetables  but little meat or fish and is getting little sodium,' says Harcombe. 
'Dieters  are eating more potassium by consuming large amounts of fruit and  vegetables, so they need to balance it out with more sodium.' 
DAIRY 'Milk  contains key nutrients, and if you crave cheese, you may need the  fatsoluble Vitamins A and D, especially if you have a lowfat diet,' says  Harcombe. 
MEAT It  seems obvious  -  but some experts believe a meat craving means the  body needs protein. Dr Gibson says: 'A desire to eat red meat could be  attributed to iron deficiency  -  especially in pregnant women.' 
Read more: 
http://www.dailymail.co.uk/health/article-1382217/Why-crave-junk-food-fruit-veg.html#ixzz1L63VRtIr
THE LIMBIC SYSTEM AND HOW WE CAN INFLUENCE THE HYPOTHALAMUS
In order to understand how this works, it helps to understand the structure of the Olfactory Tract. 

Most of the nose is concerned   with breathing: inhaling air into the body and exhaling it out, however   it is the organ of smell and thus very important in a therapy based on   the power of aromas! At the top of the nose there are two areas of   pigmented tissue known as Olfactory Membranes. They contain the   olfactory, or smell-sensing cells, which have fine hair-like protrusions   called cilia. The olfactory cells connect to nerves in an area known  as  the Olfactory Plexus. Once triggered, these nerves send messages  along  the olfactory Nerves to the Brain, particularly the Limbic System. This is the area of the brain that deals with Memory, Emotions, Our Basic Instincts and Mechanical Functions.   When essential oil molecules pass over the olfactory cells, it is   thought that these cells trigger receptor areas, which send an impulse   via the olfactory plexus and nerves to the brain. Here the information   is processed and interpretated (with either positive or negative   associations). Depending on the interpretation, the brain sends messages   to other parts of the body to elicit a response e.g. Grimace! The  brain  may also react to different chemicals in an essential oil and  produce  particular effects e.g. a relaxing or sedative substance may  cause the  brain to send out a message of relaxation either to the whole  body or a  particular part. 
The Role of the Hypothalamus
The Hypothalamus is the part of the brain that controls the endocrine system.
The Pituitary gland lies beneath the Hypothalamus  and it is this that controls the other endocrine glands.
The Hypothalamus receives information about the Homeostasis (balance) of the body, this is achieved by two means:
- The blood      circulation i.e. temperature, blood glucose levels and hormone levels
- The  nervous      system i.e. The Autonomic Nervous system i.e. the part of  the nervous      system that regulates automatic functions e.g.  breathing, heart rate etc.      and mental and emotional states, our  feelings: these influence ‘automatic      responses’ e.g. ‘The fear,  flight response’
The Hypothalamus responds to these changes by:
- Secreting      Hormones (chemical messengers) that regulate hormones to be released by      the anterior lobe of the pituitary
- The  hypothalamus      also directly releases hormones via the Posterior  Lobe of the Pituitary ,      Vasopressin (ADH) and Oxytocin
- And by      stimulating a nerve response to the ‘Central Nervous System’ (Brain &      spinal Cord)
We can use essential oils to influence the hypothalamus, certain essential oils like Lime in particular stimulate the appetite and are a good choice to choice when recovering from illness when the appetite is poor. Lime is also uplifting and energising and stimulates the digestive system. On the other hand Patchouli essential oil has the opposite effect it decreases the appetite so next time you are having difficulties when beginning a weight reducing diet to alleviate cravings for sweet things sniff some Patchouli essential oil. Remember though if you are epileptic or pregnant do not do so.
   
Maggie Brown (Author)
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