A new 'sticky' face pack made from honey which claims to reverse the ageing process by up to 10 years goes on sale today.
Active Chilean Rainforest Honey is said to smooth fine lines on the face, neck and hands while tightening the skin.
Used twice a day for 20 minutes, it is also said to be twice as good as normal moisturisers at reducing stretch marks, and for preventing sunburnt skin from peeling.
Bee's knees: Active Chilean Rainforest Honey is said to smooth fine lines on the face, neck and hands while tightening the skin
Bee's knees: Active Chilean Rainforest Honey, which costs £8.49 a jar - is derived from the nectar of the Quillay, Tineo and Ulmo trees, native to the Valdivian rainforest of southern Chile
Studies show the honey - which is also edible - is significantly more potent than Manuka, the much-hyped 'superfood' from New Zealand.
Active Chilean Rainforest Honey is already a phenomenon in America - the obesity and sunbed capital of the world - where sales have grown by 400 per cent since April.
Boots and High Street health food stores say they are expecting an 'unprecedented rush' in the coming weeks.
Jamie Christie, of British manufacturer The Active Honey Company, said the anti-ageing properties came as a surprise.
But he added: 'Active Chilean Rainforest Honey is a wonderful product as it can be used in such a variety of ways. 
Miracle product? Used twice a day for 20 minutes, it is also said to be twice as good as normal moisturisers
Miracle product? Used twice a day for 20 minutes, it is also said to be twice as good as normal moisturisers
'The latest, it appears, is for a facial mask.
'It is incredibly popular in the United States and, judging by the feedback we've received, it looks set to become something of a 'hit' in the UK, too.'
The honey - which costs £8.49 a jar - is derived from the nectar of the Quillay, Tineo and Ulmo trees, native to the Valdivian rainforest of southern Chile.
Unlike normal supermarket honey, which is pasteurised, it contains a treasure chest of 'raw' nutritional value including an abundance of vitamins and minerals.
Local Chilean tribes have used it to treat wounds and common skin ailments for centuries. But modern practitioners are recognising its value, too.
It is naturally acidic, high in antioxidants, and releases a small amount of hydrogen peroxide that has been shown to fight the three types of bacteria that commonly infect wounds - including the notorious MRSA 'superbug'.
A clinical study in 2009 by the Royal College of Surgeons in Dublin found Active Honey from Chile killed more bacteria than its 'rival', Manuka.
The secret to Chilean Rainforest Honey's anti-ageing properties could lie in the presence of enzymes, which break down scar tissue and make ageing and sun-damaged skin more elastic.
There have been no clinical studies but the company claims the users have reported looking ten years younger in a matter of weeks.
Mr Christie said British consumers have already placed almost 1,000 online orders in the last fortnight.
'It's one of the most exciting skincare products to hit the shelves in Britain for a decade, no question,' he said.
But he admitted: 'Chilean Rainforest Honey does have one, small drawback when used as a face cream - it's a bit sticky.'